Tag: seasonal promotions

Mother’s Day is one of the most powerful gifting moments of the year for Australian retailers. With Mother’s Day 2026 falling on Sunday 11 May, shoppers are already starting to look for thoughtful, ready to go gifts in mid April and early May. If your displays make it easy and inspiring to buy, you can see a significant lift in average basket size and total gift sales.

This is where smart, well placed displays and custom cardboard stands can make a genuine difference, helping you turn browsers into buyers and casual visitors into loyal customers.

Why Mother’s Day Displays Matter So Much

Mother’s Day purchasing is highly emotional and often last minute. Many shoppers arrive in store feeling short on time and ideas. The right displays solve three problems for them at once.

They show what is popular and appropriate for Mum

They make gifts feel special and beautifully presented

They remove decision fatigue by grouping ready to buy options together

When your store does this better than your competitors, you become the obvious place to shop for Mum.

Know Your Australian Mother’s Day Shopper

Before planning your displays, think about who is actually buying.

Adult children buying higher value gifts such as skincare sets, jewellery, fragrances and homewares items

Young families looking for affordable but thoughtful gifts like candles, mugs, chocolates or pamper packs

Partners looking for a hero gift plus add ons like cards, flowers, and small treats

Many of these shoppers are not your regular customers. Clear, friendly displays guide them quickly to the right section and give them confidence that they are choosing something Mum will love.

Use Cardboard Displays For Premium Presentation On A Budget

Custom cardboard displays are one of the easiest ways to upgrade your Mother’s Day presentation without doing a full store refit.

Cardboard floor stands near the entrance can create an instant Mother’s Day zone

Countertop displays at checkout can hold cards, chocolates, hand creams, lip balms or small scented candles

Shelf top risers can lift key gift sets and make them feel premium compared to everyday stock

Because cardboard displays can be fully printed, you can use soft colours, floral patterns and gentle typography that match the tone of Mother’s Day while still featuring your branding.

Create A Mother’s Day Gift Hub Near The Front Of Store

If possible, dedicate one clear, high visibility zone to Mother’s Day. This could be just inside the entrance or at the start of a main aisle.

Group together your most popular categories for Mum such as

Skincare and pamper packs

Candles and home fragrance

Mugs, journals and homewares

Chocolate, tea and gourmet treats

Use a tall, branded floor display to anchor the space, then support it with smaller stands and shelf displays. Shoppers should be able to walk into this area and feel that everything they need is in one place.

Bundle Gifts To Increase Average Spend

Gift bundles are a simple way to grow sales without feeling pushy. Cardboard trays or compartment displays make bundling easy and visually appealing.

Examples

Pamper night in bundle, including face mask, bath product, candle and chocolates

Breakfast in bed bundle, including specialty tea or coffee, mug and small treat

Self care Sunday bundle, including body lotion, journal and pen

Use printed dividers or small signs to label each bundle type. Shoppers love clearly named sets that sound like an experience, not just a collection of items.

Cross Merchandising That Really Works

Cross merchandising means placing complementary products together so that one sale naturally leads to another. For Mother’s Day, aim to position displays so shoppers see full solutions, not single items.

Place cards and wrapping accessories on or beside your main Mother’s Day display

Position small treats and add ons in countertop cardboard displays near payment points

If you sell flowers or plants, place a small cardboard stand with candles and chocolates nearby

This approach encourages shoppers to complete the whole gifting experience in one stop, which is where your uplift in revenue comes from.

Make It Easy For Last Minute Shoppers

A large portion of Mother’s Day spending happens in the final few days. These shoppers feel rushed and need fast, clear options.

To help them

Use bold but warm headlines like Mother’s Day Gifts Sorted or Last Minute But Thoughtful

Highlight ready to go pre wrapped gifts in a dedicated display near the entrance and the checkout

Use simple price points, for example, Gifts under 30 or Gifts under 50

Cardboard displays are ideal here because you can pre pack them with your top sellers and restock quickly as items move.

Use Visual Cues That Feel Like Mother’s Day

Your displays should feel distinctly different from everyday promotions. Simple visual cues create an emotional connection.

Soft colour palettes such as blush, cream, lavender and sage

Floral or botanical patterns printed on cardboard panels

Short, warm phrases like Thank you Mum, For the best Mum or She deserves it

Gentle, uncluttered layouts that look calm rather than shouty

Australians often associate Mother’s Day with cosy breakfasts, autumn weather and family gatherings, so you can also use imagery and props that suggest warmth and comfort.

Think Beyond Beauty And Flowers

While beauty products and flowers are classics, there is strong opportunity in categories such as

Home fragrance and diffusers

Kitchen and baking accessories with a premium look

Gardening tools and plant care sets

Wellness products like teas, supplements and relaxation aids

Create themed cardboard displays for these non traditional categories so they stand out as genuine Mother’s Day options, not just everyday stock.

Train Your Team To Support The Displays

Even the best displays work better when your team understands them.

Brief staff on which products are in the key Mother’s Day stands

Encourage them to walk customers over to the display rather than just pointing

Make sure displays are topped up, tidy and correctly ticketed at all times

Your displays do the visual heavy lifting, and your team add the human touch that makes sales feel natural.

Timing Your Mother’s Day Displays In 2026

For Australia in 2026

Launch your first Mother’s Day display in mid April

Refresh or expand it in late April as stock arrives and sales patterns emerge

In the final week before Sunday 11 May, add clear Last chance and Gifts for Sunday messaging

Because cardboard displays are easy to update, you can switch from early, inspiration focused messaging to stronger urgency in the final days.

How Cardboard Displays Support Measurable Sales Growth

Retailers who plan their Mother’s Day displays thoughtfully typically see

More units sold from focal display areas compared to standard shelf locations

Higher average basket size through bundles, cross sells and add ons

Stronger perception of the store as a helpful, curated place to shop for gifts

By combining premium looking cardboard displays with smart placement and simple gift solutions, a 35 per cent uplift in Mother’s Day gift sales is a realistic and achievable goal for many stores, especially those that previously did little dedicated merchandising.

Mother’s Day only comes once a year, but the impression you make in those few weeks can win customers for the long term. Thoughtful, well branded displays show that you understand what shoppers need and that you value the people they are buying for.

If you would like, I can now help you turn this into a Google Business post and a short email update for Ruben at the same time.