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Tag: cardboard displays

Cardboard Displays / Tagged "cardboard displays"
Eco-friendly Cardboard Display Arrangement

Retail Trends Shaping May 2025: What Brands Need to Know

The retail landscape is evolving at lightning speed, driven by changing consumer expectations, technological advancements, and a growing emphasis on sustainability. As we enter May 2025, brands and retailers must stay ahead of the curve to capture attention, boost sales, and foster loyalty. Whether you’re a retailer, brand manager, or marketing agency, understanding the top retail trends for May 2025 will help you make smarter decisions, especially regarding in-store promotions and display strategies.

Eco-friendly Display Stands in Supermarket1. Hyper-Personalisation Takes Centre Stage

Personalisation is no longer a “nice-to-have”-it’s a necessity. Today’s shoppers expect tailored experiences that reflect their preferences, shopping history, and real-time behaviours. Retailers leverage data analytics and AI to deliver highly personalised product recommendations, offers, and in-store messaging.

What does this mean for displays? Custom cardboard displays can now be designed to target specific customer segments, feature localised messaging, or even integrate digital screens that change content based on the time of day or shopper demographics. Personalisation at the point of sale can significantly boost engagement and conversion rates.

2. The Rise of Visual Search and Smart Displays

Visual search technology is transforming how consumers discover products. Shoppers can now use their smartphones to snap a photo of an item and instantly find similar products online or in-store. This trend pushes brands to create visually distinctive displays easily recognisable by people and machines.

Actionable Tip: Design your cardboard displays with bold graphics, explicit product imagery, and scannable QR codes to make them eye-catching and compatible with visual search tools. This will attract attention and bridge the gap between online and offline shopping experiences.

3. Sustainability Remains a Top Priority

Sustainability isn’t just a buzzword; it’s a driving force behind purchasing decisions in 2025. Consumers are more eco-conscious than ever, seeking brands prioritising ethical sourcing, recyclability, and minimal environmental impact.

How can displays help? Cardboard displays are a sustainable choice, being recyclable, biodegradable, and often made from recycled materials. Highlight the eco-friendly aspects of your displays with clear messaging and certifications. Not only does this align with consumer values, but it also differentiates your brand in a crowded marketplace.

Eco-friendly Cardboard Display Arrangement4. Omnichannel Integration Becomes Essential

Today’s shoppers expect a seamless journey across online and offline channels. Omnichannel retailing integrates physical displays with digital campaigns, social media, and e-commerce platforms.

Display Strategy: Incorporate QR codes, NFC tags, or augmented reality features into your cardboard displays to connect customers with digital content, special offers, or online reviews. This enhances the in-store experience while driving online engagement and data collection.

5. Experiential Retail: Creating Memorable In-Store Moments

With e-commerce dominating routine purchases, physical stores are evolving into experience centres. Retailers use creative displays, interactive demos, and immersive environments to make shopping memorable.

How to leverage this trend: Use cardboard displays to create themed zones, pop-up installations, or interactive product showcases. These experiences encourage customers to linger, engage with your brand, and share their visit on social media, amplifying your reach.

Cardboard Displays in Retail Store6. Data-Driven Merchandising

Retailers increasingly use real-time data to optimise product placement, inventory levels, and promotional strategies. Brilliant displays with sensors or integrated analytics can track shopper interactions and provide valuable insights.

Pro Tip: While advanced tech isn’t always necessary, even simple observation and feedback can help you refine your cardboard display designs for maximum impact.

7. Focus on Health, Wellness, and Ethical Brands

Consumers seek products and brands that align with their values, especially those related to health, wellness, and ethics. Displays that communicate product benefits, certifications, and brand stories resonate strongly with today’s shoppers.

Display Idea: Use your cardboard displays to tell your brand’s story, highlight certifications (like organic, vegan, or fair trade), and educate customers about the benefits of your products.

8. Flexible & Modular Display Solutions

Retailers must adapt quickly to changing trends, seasonal events, and new products. Modular cardboard displays offer the flexibility to reconfigure layouts, update messaging, and swap products with minimal cost and effort.

Why it matters: Investing in modular display systems ensures your in-store promotions stay fresh and relevant, without the need for constant reinvestment in new materials.

9. Leveraging Technology for Engagement

From interactive touchscreens to augmented reality, technology is enhancing the in-store experience. While not every brand needs high-tech displays, even simple integrations, like QR codes linking to product videos, can boost engagement.

Actionable Tip: Consider adding digital touchpoints to your cardboard displays. This will allow customers to access more information, watch demos, or participate in loyalty programs right from the shop floor.

10. Measuring Success: Analytics and ROI

In 2025, brands are increasingly focused on measuring the effectiveness of their in-store promotions. Using analytics, whether from digital integrations or manual tracking, helps you understand what works and optimise future campaigns.

How to get started: Track key metrics such as dwell time, product lift, and customer feedback. Use these insights to refine your display strategies and maximise your return on investment.

Conclusion

May 2025 is shaping up to be an exciting time for retail innovation. By embracing these top trends- hyper-personalisation, visual search, sustainability, omnichannel integration, and more- brands can create powerful in-store experiences that delight customers and drive results.

At Cardboard Display Australia, we’re passionate about helping businesses stay ahead with custom, sustainable, and innovative display solutions. Ready to elevate your next promotion? Contact us today for a free consultation or to discuss your display needs.

Stay ahead. Stand out. Succeed in 2025.

Looking for more insights or inspiration? Explore our blog for the latest in retail display trends and creative ideas!

May 6, 2025 0 comments
Cardboard vs Plastic Displays: Which Saves More Money for Australian Businesses?

Cardboard vs Plastic Displays: Which Saves More Money for Australian Businesses?

As Australian businesses face rising costs and growing pressure to go green, choosing the right retail displays—cardboard or plastic—is no longer just about aesthetics. It’s about saving money and staying competitive. But which option delivers better long-term value for your business? In this guide, we’ll compare cardboard and plastic displays head-to-head, focusing on upfront costs, durability, environmental penalties, and how your choice impacts customer loyalty. Let’s dive in!

The Cost Showdown: Cardboard vs Plastic

1. Upfront Costs: What’s Cheaper?

  • Plastic Displays: While plastic might seem cheaper at first glance (think mass-produced generic units), custom designs can get pricey fast. Plastic molds alone cost 5,000–15,000 AUD, making small orders impractical.
  • Cardboard Displays: Custom cardboard displays start at 50–300 AUD per unit, depending on size and complexity. No molds are needed, making them perfect for small businesses or seasonal campaigns.
Winner for Budget-Conscious Aussies: Cardboard.

2. Hidden Costs You Might Miss

  • Durability: Plastic lasts longer, but if it cracks or fades, replacements add up. Cardboard is lighter and easier to refresh (recycle and reorder!).
  • Shipping: Cardboard’s lightweight design slashes freight costs. Sending a pallet of plastic displays from Sydney to Perth? Expect to pay 2–3x more than cardboard.
  • Storage: Cardboard displays often fold flat, saving warehouse space. Plastic units? They’ll hog room year-round.
Pro Tip: For short-term promotions (like Christmas or EOFY sales), cardboard’s reorder flexibility beats plastic’s “one-size-fits-all” approach.

3. Environmental Costs: Landfill Taxes & Brand Reputation

Australia’s landfill levies are rising fast:
  • NSW: $163.20 per tonne
  • VIC: $129.27 per tonne
  • QLD: $100+ per tonne
Plastic displays (especially non-recycled types) often end up in landfills, costing you twice: once in disposal fees and again in lost eco-conscious customers. Meanwhile, 95% of cardboard displays are recycled in Australia, avoiding landfill taxes. Besides, 73% of Aussies prefer sustainable packaging brands (Source: Nielsen 2023). Winner for Long-Term Savings: Cardboard.

Real-World Example: A Sydney Café’s Switch to Cardboard

The Problem: A café in Bondi used plastic menu stands but noticed they cracked in the sun and looked “cheap” to eco-friendly customers. The Solution: They swapped to custom cardboard menu displays with a recycled finish. The Result:
  • Saved AUD 1,200/year on replacements and freight.
  • 25% increase in social media tags from customers praising their sustainability efforts.
  • Avoided $300+ in annual landfill fees.

“But What About Durability?”

Yes, plastic survives spills and rain—but how often do your displays face monsoons? Cardboard holds up perfectly for most indoor retail spaces (think boutiques, pharmacies, or counter displays). Modern corrugated cardboard can even handle light moisture! Pro Tip: Opt for water-resistant cardboard coatings for outdoor markets or trade shows (still cheaper than plastic).

The Compliance Factor: Australia’s Plastic Bans

By 2025, all Australian states aim to phase out single-use plastics. While commercial displays aren’t banned yet, getting ahead of regulations means:
  • No surprise costs to redesign displays later.
  • Your brand stays aligned with government sustainability incentives.

The Verdict: When to Choose Cardboard or Plastic

  • Pick Cardboard If:
    • You’re a small business or startup.
    • You value easy customization (think seasonal themes or local collaborations).
    • You want to avoid landfill fees and attract eco-aware customers.
  • Pick Plastic If:
    • You need ultra-durable displays for harsh outdoor conditions.
    • You’re ordering 10,000+ generic units (economies of scale might tip the balance).
 

Ready to Save Money and the Planet? Get in touch today!

     

    FAQs: Your Questions Answered

    Q: “Is cardboard really strong enough for heavy products?” A: Absolutely! With proper design, corrugated cardboard can hold up to 30kg. Ask us about reinforced layers. Q: “Can I recycle plastic displays in Australia?” A: Only 14% of plastic is recycled here. Most end up in landfills—cardboard is a safer bet. Q: “How do I convince my boss to switch to cardboard?” A: Share this blog! Highlight the tax savings, customer appeal, and compliance benefits.
    March 13, 2025 0 comments

    Comprehensive Guide to Cardboard Display Stands

    Cardboard display stands have become a vital marketing tool for businesses looking to enhance their retail presence without breaking the bank. This blog will explore the various aspects of cardboard display stands, including their benefits, design considerations, and best practices for effective use in retail environments.

    What Are Cardboard Display Stands?

    Cardboard display stands are promotional structures made primarily from corrugated cardboard. They are designed to showcase products in retail settings, trade shows, and events. These displays can take various forms, including free-standing units, countertop displays, and endcap displays.

    red parrot displays

    Benefits of Using Cardboard Display Stands

    1. Cost-Effective Cardboard displays are significantly cheaper than alternatives made from plastic or metal. This affordability makes them an excellent choice for businesses with limited marketing budgets. They allow for high-quality branding without the hefty price tag associated with permanent fixtures.
    2. Eco-Friendly Many consumers today prioritize sustainability. Cardboard is 100% recyclable and often made from post-consumer waste, making it an environmentally friendly option that aligns with modern consumer values.
    3. Lightweight and Portable The lightweight nature of cardboard makes these displays easy to transport and set up. This is particularly beneficial for businesses participating in trade shows or pop-up events where mobility is crucial.
    4. Customizable Cardboard display stands can be tailored to fit specific branding needs, including size, shape, color, and graphics. This versatility allows businesses to create unique displays that effectively communicate their brand message and attract customer attention.
    5. Quick Turnaround The manufacturing process for cardboard displays is typically faster than that of other materials. Businesses can quickly produce and deploy displays in response to market trends or promotional events.

    floor cardboard display stand

    Design Considerations for Cardboard Displays

    When designing a cardboard display stand, several factors should be considered to ensure it effectively captures customer interest:
    • Define Your Objectives Clearly articulate the purpose of the display—whether it's to promote a new product, increase brand awareness, or highlight a seasonal sale. This will guide the design process.
    • Size and Shape Choose dimensions that suit both the product being displayed and the retail space available. A well-proportioned display enhances visibility and accessibility.
    • Graphics and Branding Utilize vibrant colors and graphics that reflect your brand identity. Studies show that color can increase brand recognition significantly, so it’s essential to make informed choices in this area.
    • Interactive Elements Consider incorporating interactive features such as QR codes or augmented reality components to engage customers more deeply with your brand.

    Best Practices for Using Cardboard Display Stands

    To maximize the effectiveness of cardboard display stands, follow these best practices:
    • Strategic Placement Position your displays in high-traffic areas where they can capture maximum attention. Common locations include checkout counters, endcaps, and entrance points in stores
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    • Regular Updates Refresh your displays regularly to keep them relevant and engaging. This could involve changing graphics for seasonal promotions or introducing new products.
    • Monitor Performance Track the sales performance linked to your displays to assess their effectiveness. Use this data to refine future designs and placements.
    • Quality Materials Ensure that the cardboard used is durable enough to withstand the retail environment while still being lightweight for easy transport and setup.

    Conclusion

    Cardboard display stands are an invaluable asset for businesses looking to enhance their marketing efforts without incurring significant costs. Their versatility, eco-friendliness, and ease of use make them ideal for a variety of retail applications. By following best practices in design and placement, businesses can create impactful displays that not only attract customer attention but also drive sales.For more information on how you can implement effective cardboard display solutions tailored to your business needs, visit Cardboard Display. Let us help you create a display that makes your brand stand out!
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    September 25, 2024 0 comments
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