Tag: Black Friday retail displays

Christmas retail success is no longer decided in the final week before 25 December. Australian shoppers increasingly start gift buying earlier, use Black Friday and Cyber Monday to secure deals, and continue spending through Boxing Day and the New Year sales period. That makes early, high-impact in-store merchandising essential for retailers and brands that want seasonal products to be noticed.

Custom cardboard retail displays provide a practical way to give gifts, promotional stock, bundles and clearance products their own space on the shop floor. From Christmas floor displays and counter units to dump bins, pallet displays and bespoke point-of-sale stands, the right display helps shoppers find seasonal products at the moment they are ready to buy.

Why Christmas retail displays need to launch early

The peak Christmas retail season begins well before December. Black Friday, Cyber Monday, early gift buying and pre-Christmas promotions all compete for shopper attention, while Boxing Day and New Year sales create a second opportunity to move seasonal inventory and clearance stock.

Australian consumers were forecast to spend $6.8 billion over the Black Friday–Cyber Monday weekend in 2025, while around 55% said they planned to buy Christmas gifts during that sale period. Australian retailers also expected approximately half of holiday-period revenue to come from Click Frenzy, Black Friday and Cyber Monday combined, underlining how important early-season promotional activity has become.

For retailers, this means Christmas merchandising should be live, visible and ready to perform before the biggest gift-buying periods begin.

A well-placed Christmas display can help customers:

• Spot gift ideas faster

• Understand promotional offers at a glance

• Browse related products in one location

• Discover seasonal bundles and add-on purchases

• Find clearance stock during Boxing Day and New Year sales

• Engage with a brand before walking past it

What are Christmas retail displays?

Christmas retail displays are temporary or seasonal point-of-sale units used to highlight festive products, gift ranges, promotions and clearance offers in physical stores.

They can be designed around a campaign theme, product dimensions, quantity of stock, retail location and brand messaging. Cardboard displays are particularly suited to Christmas campaigns because they can be custom printed, easily updated for seasonal offers and made in formats that work across a range of store environments.

Common Christmas display formats include:

10 Christmas retail display ideas for Australian stores

1. Create a Christmas gift-guide display near the entrance

A store entrance is one of the strongest locations for a Christmas floor display. Use it to create a clear “gift ideas” zone with products grouped by recipient, price point or category.

For example:

• Gifts for Mum

• Gifts for Dad

• Gifts for teachers

• Gifts for colleagues

• Gifts under $20

• Gifts under $50

• Last-minute Christmas gifts

A themed cardboard floor display can help create a dedicated festive destination inside the store, giving customers an easy place to start their shopping.

2. Use counter displays for stocking fillers

Counter displays are ideal for smaller, affordable Christmas products that customers can add to a purchase at the last minute.

Suitable products include:

• Confectionery and snacks

• Small toys and novelty gifts

• Gift cards

• Beauty and personal-care items

• Stationery and accessories

• Phone accessories

• Small homewares

• Samples and promotional products

These products do not need a large display footprint. A compact, well-branded counter display can help create a simple impulse-buy opportunity at the point of payment.

3. Build a “gifts under” price-point display

Price-led displays are especially useful during the Christmas season because shoppers are often buying for multiple people and working to a budget.

A branded cardboard display can group products under simple messages such as:

• Gifts under $10

• Gifts under $20

• Gifts under $50

• Secret Santa gifts

• Teacher gifts

• Office Kris Kringle gifts

The simpler the message, the easier it is for a rushed shopper to browse the range and make a decision.

4. Create bundled gift displays

Bundling related products can make a display feel more valuable and help shoppers purchase multiple items together.

Examples include:

• Skincare gift packs

• Food and beverage bundles

• Pet gift packs

• Children’s activity packs

• Home entertaining bundles

• Summer travel packs

• Beauty, fragrance or wellness gift sets

A custom Christmas cardboard display can present the bundle as a complete solution rather than a group of separate products spread across shelves.

5. Use dump bins for promotional and clearance stock

Dump bins work well for high-volume products, sale lines and lower-priced stock that customers can browse quickly. They are particularly useful during Black Friday, Boxing Day and New Year clearance periods.

Christmas dump bins can be used for:

• End-of-line gift products

• Seasonal accessories

• Christmas confectionery

• Sale stock

• Multi-buy items

• Promotional samples

• Boxed items and soft goods

For best results, keep the message focused. A clear promotion and a well-stocked bin will usually be more effective than trying to communicate several different offers at once.

6. Design a Black Friday display that leads into Christmas

Black Friday is now a major part of the Christmas gift-buying journey. Instead of treating Black Friday as a separate campaign, use it to introduce Christmas gift products earlier.

A Black Friday cardboard display can highlight:

• Early Christmas gift deals

• Limited-time bundles

• New-season products

• Gift sets

• Stocking fillers

• “Buy now for Christmas” offers

This approach helps retailers capture price-conscious shoppers early while keeping the display relevant once Black Friday promotions end.

7. Create a branded Christmas floor display for new products

Launching a new product range before Christmas? A custom floor display gives the range its own dedicated space and helps make the release feel intentional.

A new-product Christmas display can include:

• Strong brand colours

• Festive campaign design

• Product benefits

• Gift-pack presentation

• Seasonal messaging

• Clear product organisation

Floor displays are especially useful when standard shelving does not give a new range enough visibility.

8. Add gift wrap, cards and accessories near checkout

Christmas shoppers often remember the finishing touches at the last moment. A small counter display or side display near the checkout can capture add-on purchases such as:

• Gift bags

• Wrapping paper

• Greeting cards

• Ribbons

• Batteries

• Tags

• Small toys

• Gift cards

• Party accessories

This type of display works best when it is easy to understand and simple to shop while customers are waiting or finalising a purchase.

9. Use pallet displays for high-volume Christmas stock

Pallet displays are ideal for larger-format stores, warehouse retailers and high-volume promotional campaigns. They can be used to build a bold Christmas feature around boxed gifts, large product quantities or high-demand seasonal products.

Pallet displays can support:

• Food and drink gift packs

• Bulk seasonal products

• Large toy ranges

• Homewares

• Beauty gift sets

• Summer outdoor products

• Branded supplier campaigns

They are particularly effective when paired with clear seasonal branding and a strong price-led or gift-led message.

10. Plan a Boxing Day and New Year clearance display

The retail opportunity does not end on Christmas Day. Boxing Day and the week through to New Year remain important periods for clearing remaining stock, promoting sale items and refreshing the store for the next campaign.

In 2025, Australians were forecast to spend approximately $1.6 billion on Boxing Day, while the week between Christmas and New Year was forecast to generate $3.83 billion in national spending.abc.net+1

For Boxing Day, consider:

• Large clearance dump bins

• “Last chance” floor displays

• End-of-season gift set displays

• Pallet displays for high-volume sale stock

• Rebranded Christmas units that move from “gift ideas” to “clearance”

• Multi-buy displays to accelerate stock movement

By planning the display transition early, retailers can make better use of the same promotional space across the full Christmas-to-New-Year trading period.

How custom cardboard displays support Christmas merchandising

Custom cardboard displays give retailers and brands flexibility during one of the busiest promotional periods of the year. Unlike permanent fixtures, they can be designed around a specific campaign, product range or retail environment.

A bespoke Christmas display can be designed around:

• Product dimensions and pack configuration

• Product weight and quantity

• Store space and display location

• Brand colours and Christmas campaign artwork

• Sale, gift-guide or clearance messaging

• Single-store, multi-store or national retail rollout requirements

• Floor, counter, shelf, pallet or specialty display formats

• Seasonal campaign timing and delivery needs

For businesses running multiple promotions across Black Friday, Christmas and Boxing Day, cardboard display units can also be designed with campaign changeovers in mind. For example, the same floor display structure may transition from a “Christmas Gift Guide” promotion to a “Boxing Day Clearance” message after 25 December.

Christmas display placement tips

Where a display is located can be just as important as how it looks. Focus on high-traffic areas where customers are naturally slowing down, browsing or making final purchasing decisions.

Store entrance

Use the entrance for major Christmas gift zones, new products and high-impact seasonal offers. This is where a floor display can establish the campaign immediately.

Aisle ends

End-of-aisle displays work well for featured products, bundles and supplier promotions. They are highly visible to customers moving through the store.

Checkout and service counters

Counter displays are best for smaller items, gift cards, stocking fillers and low-cost add-on purchases.

Near complementary products

Place Christmas displays close to relevant departments. For example, gift wrap near gifts, batteries near toys, and entertaining accessories near food and drink products.

Clearance zones

Create a dedicated Boxing Day or New Year clearance area so shoppers can quickly identify discounted seasonal stock.

Christmas display planning checklist

Before ordering a custom Christmas display, work through this checklist:

• Confirm your Black Friday, Christmas and Boxing Day campaign dates

• Identify priority products, gift ranges and clearance stock

• Choose the display format: floor, counter, pallet, dump bin, shelf-ready or bespoke

• Confirm product dimensions, weights and quantities

• Identify the intended store location

• Decide whether the display will need replenishment

• Prepare branding, artwork and key promotional messages

• Allow time for design, production and delivery before the campaign launches

• Plan how the display will transition after Christmas

• Measure sell-through, foot traffic and product performance during the campaign

Why early planning matters

Christmas promotional space becomes more competitive as the season approaches. Retailers, suppliers and brands that plan earlier have more time to secure the right display format, finalise campaign artwork, coordinate delivery and prepare stock.

Early planning also makes it easier to create a complete retail campaign rather than a last-minute display. The strongest Christmas retail campaigns typically connect multiple stages of the season:

Frequently asked questions about Christmas retail displays

What is the best retail display for Christmas promotions?

The best Christmas retail display depends on the product and store location. Floor displays are ideal for larger gift ranges and high-traffic areas, while counter displays suit stocking fillers, gift cards and smaller impulse-buy products. Pallet displays and dump bins can work well for high-volume promotional or clearance stock.

When should retailers install Christmas displays?

Retailers should ideally begin planning Christmas displays in late winter or early spring, with displays installed before major early-shopping periods such as Black Friday. Australian consumers increasingly use Black Friday and Cyber Monday to buy Christmas gifts, so waiting until December can mean missing early demand.

Are cardboard displays suitable for Black Friday promotions?

Yes. Cardboard displays are well suited to Black Friday because they can be custom printed for a time-specific promotion, used to group sale products and positioned in high-traffic areas. They can also be updated or repurposed for Christmas and Boxing Day campaigns.

What products work best in Christmas counter displays?

Counter displays work best for smaller, low-cost or easy-to-add products such as gift cards, confectionery, cosmetics, accessories, novelty gifts, batteries, travel items and stocking fillers.

Can Christmas cardboard displays be custom printed?

Yes. Custom cardboard displays can be designed with Christmas colours, brand artwork, promotional messaging, product imagery and campaign-specific calls to action.

How can retailers use displays for Boxing Day clearance stock?

Retailers can use floor displays, dump bins and pallet displays to create a dedicated clearance zone. Use clear messages such as “Boxing Day Sale,” “Last Chance,” “Clearance” or “Seasonal Stock Reduced” and group related items together to make the offer easy to understand.

Plan your Christmas retail display campaign

The best Christmas displays do more than look festive. They help shoppers discover products, compare gift ideas, respond to promotions and make quick buying decisions during the busiest retail period of the year.

From Black Friday promotions and Christmas gift displays to Boxing Day clearance zones, Cardboard Display Australia can help create custom cardboard floor displays, counter units, pallet displays, dump bins and bespoke point-of-sale solutions designed around your campaign.

Planning a Christmas retail campaign? Contact Cardboard Display Australia to discuss a custom display solution for Black Friday, Christmas and Boxing Day.